ANTI-HUMIDITY HEAT PROTECTION
STYLING PRIMER
STYLING PRIMER
Rapid Blowdry Tonic Extending Style Life.
Pure Styling Primer is an enriched protective base coat designed to prep the hair before styling, delivering lasting volume and fullness. Infused with the essence of Pure’s Organic Certified Complex™, this revitalising primer smooths and prepares the hair, elevating your styling ritual while supporting longer-lasting, beautifully controlled results.
Benefits
Benefits
- Rapid blow dry tonic to extend style life.
- Protects against UVA, UVB and UV damage from the sun.
- Blow dry styling primer cuts blow dry time leaving hair perfectly primed for styling.
STYLING RITUAL
Prep hair for styling with a lightweight base coat that boosts volume, speeds up blow-drying and extends style life.
STEP 1
Apply Styling Primer to clean, towel-dried hair.
STEP 2
Work evenly through mid-lengths and ends to create an even base for styling.
STEP 3
Blow-dry and style as desired for added volume, fullness and long-lasting results.
ORGANIC INGREDIENTS
VEGAN • PARABEN FREE • SULPHATE FREE • GLUTEN FREE
With these pure and gentle ingredients, our haircare routine is safe for you and the environment.
Organic aloe vera extract is rich in vitamins B complex, folic acid, vitamin C, and carotene, providing soothing and antioxidant benefits that help nourish and protect hair.
Infused with our nurturing Organic Certified Complex, a rich blend of natural plant extracts and oils packed with essential vitamins and antioxidants.
MORE TO LOVE
AUSTRALIAN MADE & OWNED • CARBON NEUTRAL
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Speeds up blow-drying while extending style life
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Boosts volume and fullness with a lightweight feel
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Protects hair against UVA, UVB and UV damage
RESULTS
In a user trial of 50 females aged 18-50 over a period of four weeks:
98%
Said their blow-dry time was noticeably reduced
92%
Noticed improved volume and fullness
90%
Agreed their style lasted longer with better hold
FAQS
It preps hair before styling, improving volume, fullness and style longevity.
No. The formula is lightweight and designed to enhance body without heaviness.
Yes. It helps protect hair during blow-drying and from sun exposure.
FULL INGREDIENT LIST
Water (Aqua), Glycerin, Petrolatum, Cetearyl Alcohol, VP/VA Copolymer, PEG-100 Stearate, Ceteareth-20, Zingiber Officinalis (Ginger) Extract,* Urtica Dioca (Nettle) Extract,* Lavandula Angustifolia (Lavender) Extract,* Rosmarinus Officinalis (Rosemary) Extract,* Thymus Vulgaris (Thyme) Extract,* Aloe Barbadensis (Aloe Vera) Extract,* Althea Officinalis (Marshmallow) Extract,* Prunus Armeniaca (Apricot) Extract,* Equisetum Arvense (Horsetail) Extract,* Cinnamidopropyltrimonium Chloride, Panthenol, Sodium Cocoyl Amino Acids, Potassium Dimethicone PEG-7 Panthenyl Phosphate, Copernicia Cerifera (Carnauba) Cera, Trideceth-6, Cera Microcristallina, Paraffinum Liquidum, PVP, Sodium Polyacrylate, Fragrance (Parfum), Phenoxyethanol, DMDM Hydantoin, Hexyl Cinnamal, Linalool, Benzyl Salicylate, Limonene, Coumarin, Citronellol, Geraniol. *Denotes Organic Ingredients
discover the beauty of self-care
All of our products are made with nourishing, rejuvenating ingredients that help support the integrity of your hair while enhancing your styling routine into a self-care experience.
