Sustainable Haircare

CARING FOR OUR PEOPLE AND PLANET

Our Initiatives

To date, we have distributed over 2.3 million bee-friendly seeds, significantly expanding the natural habitat and food sources available to our native bees.

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Our Initiatives

All Pure products are infused with our Organic Certified Complex™.

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Our Initiatives

To date we have planted over 30,000 native trees, contributing to the restoration and preservation of natural habitats.

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Our Initiatives

We carefully select naturally derived ingredients, sourced from trusted Australian farmers who share our commitment to sustainability.

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The Bee Project

Organic Certified Complex

Planting Trees

Organic Farming

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Australian Made & Owned

Since 2000

As a proud family-owned business, we have been dedicated to supporting salons and hairdressers across the country

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LWP Bottles

Since 2019

We are committed to using 100% recycled Australian Land Waste Plastic (LWP) in the production of our bottles

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Carbon Neutral

Since 2018

We are proudly the first Australian haircare company to achieve a net-0 carbon footprint

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B-Corporation Certified

Since 2021

We take immense pride in being the ONLY Australian Haircare Company to achieve B Corp Certification

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Australian Made & Owned

Land Waste Plastic Bottles

Carbon Neutral

B-Corporation Certified