Our Organic Certified Complex™ is a blend of organic certified ingredients and science, using carefully selected produce from trusted Australian suppliers who prioritise sustainability.

Our haircare range is not non-comedogenic, as it is specifically formulated to nourish and strengthen hair without targeting or affecting the pores on the skin.

Yes! As a proud family-owned business, we have been dedicated to supporting salons and hairdressers across the country.

Our commitment to sourcing ingredients from within Australia reflects our deep-rooted connection to the local community and our passion for promoting homegrown products.

Yes! All products in our range our sulphate and paraben free.

They are also vegan, gluten free and cruelty free. 

Certified B Corporations are leaders in the global movement for an inclusive, equitable, and regenerative economy. Unlike other certifications for businesses, B Lab is unique in our ability to measure a company’s entire social and environmental impact.

This prestigious recognition symbolises our unwavering dedication to operating in the best interests of people and the planet.

To find your perfect haircare regime, take the Pure hair quiz!

In less than 10 questions we’ll match you with a bundle of products built just for you - and your best hair yet.

Alternatively, please contact our friendly customer service team:
cs@hairjamm.com
+61 7 3850 6200

Yes! In a world where the demands of the present often blind us to the needs of the future, our company has embraced its responsibility for change.

We proudly stand as the FIRST Haircare Company in Australia to achieve a zero carbon footprint, setting a new standard for environmental sustainability in our industry.

"AMMONIA-FREE" DOESN'T MEAN "DAMAGE-FREE"
At Pure, we notice more brands promoting “ammonia-free” hair products, making is seem like ammonia should be avoided.
However, “ammonia-free” does not necessarily mean “damage-free”.

THE SCIENCE BEHIND HAIR COLOUR
All permanent hair colours require an alkalizer to open the hair cuticles, allowing the colour to penetrate and form pigments. Ammonia is commonly used for
this purpose. It’s a small molecule that evaporates after doing its job, which is why it has a brief smell. This evaporation means ammonia doesn’t stay in the hair,
helping maintain its condition with a vibrant shine and hair health. Ammonia has been used safely in permanent hair colour for over 100 years, providing reliable
lightening up to four levels, excellent white coverage, and vibrant colour results.

MEA: AMMONIA DERIVATIVE
MEA (monoethanolamine) is another alkalizer with a reduced chemical smell. It’s suitable for situations where significant lightening isn’t required.
At low concentrations, MEA performs well in terms of colour results and hair protection, which is why it’s used in our Pure Evoke range.
However, MEA is a larger oil molecule than ammonia and doesn’t evaporate. This makes it harder to remove from hair, potentially causing long-term damage
as is continues to process even after correctly shampooing, especially when used in the highter concentrations needed for permanent colours.

COMPARING AMMONIA AND MEA
Ammonia provides the best colour results with minimal damage, ensuring hair remains strong and healthy in our Pure Evolve permanent colour range.
In contrast, MEA is used in semi-permanent colours like Pure Evoke, Artisan and Luminates. Compared to non-ammonia permanent colours, ammonia-based
technology results in less damage over time, keeping your hair significantly stronger.

Pure Academy is our exclusive 12-month membership that give you and your team unlimited access to a diverse range of workshops focusing on colour and styling.

Embark on a journey of innovation and refinement as we elevate your craft to new heights. Embrace the true artistry of hairdressing with a Pure Academy Membership today!