Pure Colour

The Pure colour range is a fully integrated colouring system. Choose from permanent colour, demi permanent colour, instant tones, lift and deposit colour, creative colour cream, lightening powder, bleach, activators and developers.

Artisan

CREATIVE COLOUR

Artisan demi permanent colour creams are created for the artist within us all. Infused with Pure's 100% Organic Certified Complex™ and shea butter. The unique Artisan colour creams create bold to subdued reflects with endless customisable creative results. Artisan colour creams have long lasting colour performance and conditioning benefits.

Evoke

DEMI COLOUR

Evoke Colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.

  • Superior shade selection
  • Clear glossing treatment
  • Unrivalled grey blending
  • Brilliant blonde toners
  • Micro pigment molecules for intense vibrant colour
  • Ammonia free + pH neutral
  • PPD free
  • Infused with Pure's 100% Organic Certified Complex™
  • Phytonutrients (shea butter + glycerin)
  • 1 part Pure Evoke : 2 Pure Activator
  • Evoke Activators come in 3 strengths and are infused with argon oil to add additional antioxidants and provide extra protection for the hair

Evolve

PERMANENT COLOUR

Pure Evolve Permanent Colour is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.

Evolve is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% Organic Certified extracts) to provide triple guard protection against the causes of colour fade.

Pure Evolve permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.

  • Integrated and colour balanced to Evoke Demi Colour.
  • Micro pigment, PPD free + low ammonia.
  • 100% Organic Certified Complex™ Phytonutrients (shea butter + glycerin) restores and hydrates.
  • Unrivalled white coverage with intense natural .00 and supreme natural .000.

Supreme naturals is a collaboration of science, chemistry and organic certified complex delivering the ultimate colour saturation. Supreme naturals nano-pigment technology increases colour deposit for superior grey coverage.

Whilst ageing is a privilege, white hair coverage can be difficult. Super resistant white hair has now met it’s match with new pure evolve supreme naturals.

These velvet toned supreme naturals will cover the most resistant white hair.

  • Take the guess work out of low lightening.
  • Four deposit only lowlights pre-blended to replenish lightened hair.
  • Achieve true to level tones.
  • Even long-lasting multi-dimensional reflects.
  • Available in level 6 and 8 in neutral and gold.
  • Deposits without effecting natural regrowth when foiling.
  • Enriched with our pure organic certified complex.

Evolve Plex is a protecting bond multiplier shielding and repairing the inner structure of the hair.
Bond multiplier protecting the hair structure as it lightens for the entire development.

Extreme

LIFT AND DEPOSIT COLOUR

Extreme Colour is a lift and deposit colour with intense reflects designed for creating the ultimate colour to lift both virgin and artificially colour hair. Extreme conditions as it colours.

Instant Tones

5 MINUTE TONER

Instant Tones are fast acting, conditioning ammonia free range of intermixable toners, which can also be mixed with Evoke Demi Permanent Clear to further customise your result.

  • Fast-acting, conditioning ammonia free range of intermixable toners
  • Can also be mixed with Evoke Demi Permanent Clear to further customise your result
  • Ammonia free + pH neutral
  • PPD free
  • No base break
  • Phytonutrients (shea butter + glycerin)
  • Vegan
  • Contains Pure's 100% Organic Certified Complex™
  • 1 part Instant Tones : 2 part Pure Evoke Activator 0
  • Apply to clean, damp hair
  • Develop for up to 5 minutes or when desired tone is achieved, then rinse

Luminates

DEMI GEL COLOUR

Luminates is a deposit only gel demi permanent colour to add depth and reflect. Perfect for high gloss toning over lightened hair.

A conditioning, high shine activated demi permanent gel colour with 25 high gloss shades.

Luminates is Ammonia free, vegan and infused with Pure's 100% Organic Certified Complex™

An easy to use, conditioning high shine activated demi permanent gel colour.