OUR COMMITMENT TO SUSTAINABILITY

Australian made & owned

Australian made & owned

SINCE 2000

As a proud family-owned business, we have been supporting salons and hairdressers across the country.Our commitment to sourcing ingredients from within Australia reflects our deep-rooted connection to the local community and our passion for promoting homegrown products. At Pure Haircare, we believe in promoting positive physical, emotional and mental wellbeing through self-love and appreciation. Our aim is to provide you with a deeply personal and rejuvenating experience that leaves you feeling truly nurtured.

Land Waste Plastic Bottles

SINCE 2019

Our company is committed to using 100% recycled Australian Land Waste Plastic (LWP) in the production of our bottles. We are actively reducing the amount of plastic that accumulates in Australian Landfills. We prioritise making environmentally conscious decisions that consider the impact on both the environment and the well-being of people.

The LWP Process

Collection of LWP

Collection of LWP

Retrieve plastic waste materials from Australian landfills.

Sorting & Cleaning

Sorting & Cleaning

Sort and thoroughly clean the plastic to remove impurities and prepare it for recycling.

Recycling & Repurposing

Recycling & Repurposing

Melt and reform the plastic into pellets for new bottle production.

Bottle Production

Bottle Production

Use 100% recycled LWP materials to manufacture recycled, sustainable bottles.

Carbon Neutral

Carbon Neutral

SINCE 2018

In a world where the demands of the present often blind us to the needs of the future, our company has embraced its responsibility for change. We proudly stand as the FIRST Haircare Company in Australia to achieve a zero carbon footprint, setting a new standard for environmental sustainability in our industry.

The Bee Project

The Bee Project

SINCE 2016

To date, we have distributed over 2.3 million bee-friendly seeds, significantly expanding the natural habitat and food sources available to our native bees. We are dedicated to saving the native bees of Australia by creating a natural habitat for them through our Bee Pure initiative. The Bee Pure Project is a special Pure initiative in support of Australian bees to fight the declining bee population. With this project, we expand the natural habitat and food sources available to our native bees.

Tree Planting Initiative

Tree Planting Initiative

SINCE 2018

Pure's greenhouse emissions have been independently audited and certified as carbon neutral. We have taken significant steps towards reducing our impact on the environment, including our investment in the Yarra Yarra biodiversity project in Western Australia. Through this initiative, we have planted over 30,000 native trees, contributing to the restoration and preservation of natural habitats.
ALL PURE PRODUCTS ARE INFUSED WITH OUR

Organic Certified Complex

Our exclusive range of Pure Haircare products is a blend of organic certified ingredients and science, using carefully selected ingredients from trusted Australian suppliers who prioritise sustainability. With these pure and gentle ingredients, our haircare routine is safe for you and the environment.
Nettle Extract

Nettle Extract

Althea Extract

Althea Extract

Ginger Extract

Ginger Extract

Glycerin

Glycerin

Aloe Vera Extract

Aloe Vera Extract

Apricot Extract

Apricot Extract

Lavender Extract

Lavender Extract

Horsetail Extract

Horsetail Extract

Thyme Extract

Thyme Extract

Rosemary Extract

Rosemary Extract

Our Organic Farming Practices

We proudly source our organic ingredients from trusted, sustainable Australian farmers, ensuring the highest quality while supporting local communities.
By working closely with farmers who share our values, we champion ethical farming practices that protect the environment and promote biodiversity. These partnerships allow us to create products that are not only good for your hair but also kind to the planet.

Frequently Asked Questions

Answers to your most common questions.

  • Yes. All products in our range are sulphate and paraben free. They are also vegan, gluten free and cruelty free. 

  • "AMMONIA-FREE" DOESN'T MEAN "DAMAGE-FREE"
    At Pure, we notice more brands promoting “ammonia-free” hair products, making is seem like ammonia should be avoided.
    However, “ammonia-free” does not necessarily mean “damage-free”.

    THE SCIENCE BEHIND HAIR COLOUR
    All permanent hair colours require an alkalizer to open the hair cuticles, allowing the colour to penetrate and form pigments. Ammonia is commonly used for
    this purpose. It’s a small molecule that evaporates after doing its job, which is why it has a brief smell. This evaporation means ammonia doesn’t stay in the hair,
    helping maintain its condition with a vibrant shine and hair health. Ammonia has been used safely in permanent hair colour for over 100 years, providing reliable
    lightening up to four levels, excellent white coverage, and vibrant colour results.

    MEA: AMMONIA DERIVATIVE
    MEA (monoethanolamine) is another alkalizer with a reduced chemical smell. It’s suitable for situations where significant lightening isn’t required.
    At low concentrations, MEA performs well in terms of colour results and hair protection, which is why it’s used in our Pure Evoke range.
    However, MEA is a larger oil molecule than ammonia and doesn’t evaporate. This makes it harder to remove from hair, potentially causing long-term damage
    as is continues to process even after correctly shampooing, especially when used in the highter concentrations needed for permanent colours.

    COMPARING AMMONIA AND MEA
    Ammonia provides the best colour results with minimal damage, ensuring hair remains strong and healthy in our Pure Evolve permanent colour range.
    In contrast, MEA is used in semi-permanent colours like Pure Evoke, Artisan and Luminates. Compared to non-ammonia permanent colours, ammonia-based
    technology results in less damage over time, keeping your hair significantly stronger.

  • Yes. In a world where the demands of the present often blind us to the needs of the future, our company has embraced its responsibility for change.

    We proudly stand as the FIRST Haircare Company in Australia to achieve a zero carbon footprint, setting a new standard for environmental sustainability in our industry.

  • Yes. Our haircare range is non-comedogenic, as it is specifically formulated to nourish and strengthen hair without targeting or affecting the pores on the skin.

  • We always encourage supporting local where possible. You can find a salon near you that stocks Pure by using our store locator.

    If getting to a salon isn’t an option, our products are also available online through Adore Beauty, Hairhouse Warehouse, My Haircare & Beauty, and Price Attack.

  • We would love you to become part of our Pure community. If you would like to stock Pure retail or use Pure Colour in your salon, please complete this form and our team will be in touch shortly.