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PLIABLE CREAM TO CREATE SHAPE

STYLING CREAM

STYLING CREAM

Size

Pure Styling Cream is an enriched, pliable cream designed to create shape with medium hold and natural shine. Infused with the essence of Pure’s Organic Certified Complex™, this versatile styling essential enhances control and definition while leaving the hair smooth, polished and beautifully refined.

Benefits

  • Rapid blow dry tonic to extend style life.
  • Protects against UVA, UVB and UV damage from the sun.
  • Blow dry styling primer cuts blow dry time leaving hair perfectly primed for styling.
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STYLING RITUAL

Prime, shape and smooth hair with a pliable styling cream designed to enhance blow-dry results and extend style life.

STEP 1

Apply a small amount of Styling Cream to clean, towel-dried hair.

STEP 2

Work evenly through mid-lengths and ends to create shape and natural shine.

STEP 3

Blow-dry and style as desired for medium hold, smooth control and long-lasting results.

ORGANIC INGREDIENTS

VEGAN • PARABEN FREE • SULPHATE FREE • GLUTEN FREE

With these pure and gentle ingredients, our haircare routine is safe for you and the environment.

Organic aloe vera extract is rich in vitamins B complex, folic acid, vitamin C, and carotene, providing soothing and antioxidant benefits that help nourish and protect hair.

Infused with our nurturing Organic Certified Complex, a rich blend of natural plant extracts and oils packed with essential vitamins and antioxidants.

MORE TO LOVE

AUSTRALIAN MADE & OWNED • CARBON NEUTRAL

  • Primes hair for faster, smoother blow-drying

  • Provides medium hold with natural shine and shape

  • Protects hair against UVA, UVB and UV damage

RESULTS

In a user trial of 50 females aged 18-50 over a period of four weeks:

96%

Said their blow-dry time felt noticeably shorter

93%

Noticed smoother styling with improved control

89%

Agreed their style lasted longer with a natural finish

FAQS

Yes. It works across all hair types needing shape, control and smoothness.

No. It delivers flexible, medium hold without heaviness.

Yes. It helps protect hair from heat styling and sun exposure.

FULL INGREDIENT LIST

Water (Aqua), Glycerin, Petrolatum, Cetearyl Alcohol, VP/VA Copolymer, PEG-100 Stearate, Ceteareth-20, Zingiber Officinalis (Ginger) Extract,* Urtica Dioca (Nettle) Extract,* Lavandula Angustifolia (Lavender) Extract,* Rosmarinus Officinalis (Rosemary) Extract,* Thymus Vulgaris (Thyme) Extract,* Aloe Barbadensis (Aloe Vera) Extract,* Althea Officinalis (Marshmallow) Extract,* Prunus Armeniaca (Apricot) Extract,* Equisetum Arvense (Horsetail) Extract,* Cinnamidopropyltrimonium Chloride,  Panthenol, Sodium Cocoyl Amino Acids, Potassium Dimethicone PEG-7 Panthenyl Phosphate, Copernicia Cerifera (Carnauba) Cera, Trideceth-6, Cera Microcristallina, Paraffinum Liquidum, PVP, Sodium Polyacrylate, Fragrance (Parfum), Phenoxyethanol, DMDM Hydantoin, Hexyl Cinnamal, Linalool, Benzyl Salicylate, Limonene, Coumarin, Citronellol, Geraniol. *Denotes Organic Ingredients

discover the beauty of self-care

All of our products are made with nourishing, rejuvenating ingredients that help support the integrity of your hair while enhancing your styling routine into a self-care experience.

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Australian Made & Owned
We are an Australian family owned and operated company.
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Land Waste Plastic Bottles
Our bottles are made from 100% recycled Australian land waste plastic.
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Carbon Neutral
We are the first Australian haircare company to achieve a net zero carbon footprint.