SHAPING SERUM
SHAPING SERUM
Pure Shaping Serum is a versatile, spreadable serum which gives hair more body and shine. Controls frizz and provides a natural looking style through the use of Pure's Organic Certified Complex™.
Benefits
Benefits
- Delivers lasting curl perfection, turning frizz into soft smooth curls.
- Protects against frizz caused by humidity, sun, thermal styling and chemical treatments.
- Moisturises, shines and seals.
- Controlled luscious curl control.
Key Ingredients
Key Ingredients
ORGANIC HORSETAIL EXTRACT
Organic horsetail extract helps to smooth and d-frizz the hair shaft, leaving hair looking sleek and polished.
Good To Know
Good To Know
Infused with our 100% Organic Certified Complex™
Organic
Vegan
Cruelty Free
Sulphate Free
Paraben Free
Gluten Free

Shaping Serum
Water (Aqua), Alcohol, VP/Dimethylaminoethylmethacrylate Copolymer, Polysorbate 20, Hydroxyethylcellulose, Zingiber Officinalis (Ginger) Extract*, Urtica Dioca (Nettle) Extract*, Lavandula Angustifolia (Lavender) Extract*, Rosmarinus Officinalis (Rosemary) Extract*, Thymus Vulgaris (Thyme) Extract*, Aloe Barbadensis (Aloe Vera) Extract*, Althea Officinalis (Marshmallow) Extract*, Prunus Armeniaca (Apricot) Extract*, Equisetum Arvense (Horsetail) Extract*, Cinnamidopropyltrimonium Chloride, Glycerin, Sodium Cocoyl Amino Acids, Potassium Dimethicone PEG-7 Panthenyl Phosphate, Fragrance (Parfum), Sodium Benzoate, Phenoxyethanol, Chlorphenesin, Tetramethylacetyloctahydro naphalenes, Vanillin.
*Denotes organic extracts
Shaping Serum Tutorial
STEP 1: Spread evenly through towel dried hair
STEP 2: Style as preferred
NOTE: Can be applied to dry hair as a finishing tool


