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SHAPING SERUM

SHAPING SERUM

Size

Pure Shaping Serum is a versatile, enriched serum that spreads effortlessly through the hair to enhance body and shine. This revitalising styling elixir helps control frizz and supports a natural-looking style, while Pure’s Organic Certified Complex™ works to smooth, seal and refine the hair for a polished, balanced finish.

Benefits

  • Delivers lasting curl perfection, turning frizz into soft smooth curls.
  • Protects against frizz caused by humidity, sun, thermal styling and chemical treatments.
  • Moisturises, shines and seals.
  • Controlled luscious curl control.

Key Ingredients

ORGANIC HORSETAIL EXTRACT
Organic horsetail extract helps to smooth and d-frizz the hair shaft, leaving hair looking sleek and polished.

Good To Know

Infused with our 100% Organic Certified Complex™
Organic
Vegan
Cruelty Free
Sulphate Free
Paraben Free
Gluten Free

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Said the product gives hair more body

STYLING VOLUME

This product is a versatile spreadable serum which gives hair more body and shine

Said the product gives hair more shine

ORGANIC INGREDIENTS

All Pure products are infused with our 100% Organic Certified Complex™

Said the product controls frizz

ANTI-FRIZZ CONTROL

This product is designed to control frizz and provide a natural looking style

Shaping Serum Tutorial

STEP 1: Spread evenly through towel dried hair

STEP 2: Style as preferred

NOTE: Can be applied to dry hair as a finishing tool

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Australian Made & Owned
We are an Australian family owned and operated company.
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Land Waste Plastic Bottles
Our bottles are made from 100% recycled Australian land waste plastic.
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Carbon Neutral
We are the first Australian haircare company to achieve a net zero carbon footprint.