STYLING VOLUME LOTION / CONTROL, BODY AND SHINE
SHAPING SERUM
SHAPING SERUM
Pure Shaping Serum is a versatile, enriched serum that spreads effortlessly through the hair to enhance body and shine. This revitalising styling elixir helps control frizz and supports a natural-looking style, while Pure’s Organic Certified Complex™ works to smooth, seal and refine the hair for a polished, balanced finish.
Benefits
Benefits
- Delivers lasting curl perfection, turning frizz into soft smooth curls.
- Protects against frizz caused by humidity, sun, thermal styling and chemical treatments.
- Moisturises, shines and seals.
- Controlled luscious curl control.
STYLING RITUAL
Enhance body, shine and smoothness with a versatile serum that controls frizz and defines natural texture.
STEP 1
Apply a small amount of Shaping Serum to clean, towel-dried hair.
STEP 2
Work evenly through mid-lengths and ends to smooth frizz and enhance body.
STEP 3
Leave in and style as desired, allowing curls or natural texture to form with soft control.
ORGANIC INGREDIENTS
VEGAN • PARABEN FREE • SULPHATE FREE • GLUTEN FREE
With these pure and gentle ingredients, our haircare routine is safe for you and the environment.
Organic horsetail extract helps to smooth and d-frizz the hair shaft, leaving hair looking sleek and polished.
Infused with our nurturing Organic Certified Complex, a rich blend of natural plant extracts and oils packed with essential vitamins and antioxidants.
MORE TO LOVE
AUSTRALIAN MADE & OWNED • CARBON NEUTRAL
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Smooths frizz while enhancing body and shine
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Defines curls with soft, controlled movement
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Protects against humidity, sun and heat styling
RESULTS
In a user trial of 50 females aged 18-50 over a period of four weeks:
96%
Said their hair felt smoother and more controlled
95%
Noticed enhanced shine and softness
89%
Agreed their curls looked more defined and natural
FAQS
Yes. It enhances curl definition while keeping curls soft and controlled.
No. The formula is lightweight and spreadable.
Yes. It helps protect against frizz caused by humidity and environmental stress.
FULL INGREDIENT LIST
Water (Aqua), Alcohol, VP/Dimethylaminoethylmethacrylate Copolymer, Polysorbate 20, Hydroxyethylcellulose, Zingiber Officinalis (Ginger) Extract*, Urtica Dioca (Nettle) Extract*, Lavandula Angustifolia (Lavender) Extract*, Rosmarinus Officinalis (Rosemary) Extract*, Thymus Vulgaris (Thyme) Extract*, Aloe Barbadensis (Aloe Vera) Extract*, Althea Officinalis (Marshmallow) Extract*, Prunus Armeniaca (Apricot) Extract*, Equisetum Arvense (Horsetail) Extract*, Cinnamidopropyltrimonium Chloride, Glycerin, Sodium Cocoyl Amino Acids, Potassium Dimethicone PEG-7 Panthenyl Phosphate, Fragrance (Parfum), Sodium Benzoate, Phenoxyethanol, Chlorphenesin, Tetramethylacetyloctahydro naphalenes, Vanillin.
*Denotes organic extracts
discover the beauty of self-care
All of our products are made with nourishing, rejuvenating ingredients that help support the integrity of your hair while enhancing your styling routine into a self-care experience.
