REPLENISH • NURTURE • REPAIR
PRECIOUS SHAMPOO
PRECIOUS SHAMPOO
Pure Precious Shampoo is an enriched, gentle cleanser infused with Pure’s Organic Certified Complex™, formulated to care for fragile, dry or weak hair. Grounded in Pure’s organic origins, this revitalising formula helps cleanse, repair, nourish and strengthen the hair while enhancing natural shine, supporting a balanced and restorative haircare ritual.
Benefits
Benefits
- Repairs and replenishes hair fatigued by natural elements, regular chemical treatments or frequent heat styling.
- Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair.
- Repair damage from chemicals, colour and heat.
HAIRCARE RITUAL
Begin the Precious routine with a gentle, repairing cleanse designed to nourish fragile, dry or weak hair.
STEP 1
Apply Precious Shampoo to wet hair. Massage gently into the scalp and through the lengths to cleanse while repairing and strengthening.
STEP 2
Rinse thoroughly. Repeat if needed for fatigued or damaged hair.
STEP 3
Follow with Precious Conditioner, then finish with Precious Ends to seal, smooth and protect.
ORGANIC INGREDIENTS
VEGAN • PARABEN FREE • SULPHATE FREE • GLUTEN FREE
With these pure and gentle ingredients, our haircare routine is safe for you and the environment.
Organic shea butter oil is renowned for its regenerative, emollient, and protectant properties, helping to deeply moisturise and strengthen hair while providing a protective barrier against damage.
Organic argan oil nourishes, strengthens, conditions, and moisturises hair, while restoring its natural shine for a healthier, more vibrant appearance.
Organic mongongo oil offers hydrating, regenerating, and restructuring properties, helping to restore and maintain hair’s moisture, strength, and vitality.
MORE TO LOVE
AUSTRALIAN MADE & OWNED • CARBON NEUTRAL
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Gently cleanses while repairing and strengthening fragile hair
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Helps restore softness, smoothness and shine
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Repairs damage caused by heat, colour and chemical treatments
RESULTS
In a user trial of 50 females aged 18-50 over a period of four weeks:
95%
Said their hair felt stronger after cleansing
89%
Noticed improved softness and shine
93%
Agreed their hair looked healthier and less damaged
FAQS
It is ideal for fragile, dry or weak hair needing gentle repair and nourishment.
Yes. It helps repair hair stressed by chemical services and heat styling.
No. It cleanses gently while maintaining softness and moisture.
FULL INGREDIENT LIST
Active Ingredients: Organic Mongongo Oil, Organic Shea Butter, Organic Argan Oil
Other Ingredients: Water (Aqua), Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Cocamide MIPA, Glycol Distearate, Sodium Lauroyl Glutamate, Cocamidopropyl Betaine, PEG-15 Glyceryl Isostearate, Argania Spinosa (Argan) Kernel Oil,* Butyrospermum Parkii (Shea) Butter,* Schinziophyton Rautanenii (Mongongo) Kernel Oil,* Zingiber Officinalis (Ginger) Extract,* Urtica Dioca (Nettle) Extract,* Lavandula Angustifolia (Lavender) Extract,* Rosmarinus Officinalis (Rosemary) Extract,* Thymus Vulgaris (Thyme) Extract,* Aloe Barbadensis (Aloe Vera) Extract,* Althea Officinalis (Marshmallow) Extract,* Prunus Armeniaca (Apricot) Extract,* Equisetum Arvense (Horsetail) Extract,* Cinnamidopropyltrimonium Chloride, Sodium Cocoyl Amino Acids, Potassium Dimethicone PEG-7 Panthenyl Phosphate, Panthenol, Glycerin, Guar Hydroxypropyltrimonium Chloride, PEG-90 Glyceryl Isostearate, Dimethicone, Laureth-2, Citric Acid, Sodium Chloride, Fragrance (Parfum), Phenoxyethanol, DMDM Hydantoin. *Denotes organic extracts
discover the beauty of self-care
All of our products are made with nourishing, rejuvenating ingredients that help support the integrity of your hair while enhancing your shower routine into a self-care experience.
