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REPLENISH • NURTURE • REPAIR

PRECIOUS ENDS

PRECIOUS ENDS

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Pure Precious Ends is an enriched finishing elixir infused with Goji Berry Oil to help seal the ends, lock in colour and protect against styling and UV damage. Drawing on Pure’s organic origins, Pure’s Organic Certified Complex™ works to repair, smooth and soften frizzy, damaged and long hair, leaving the ends beautifully refined, nourished and protected.

Benefits

  • Restores and protects hair against colour fade.
  • Repairs damage caused by heat, sun and chemical treatments.
  • Seals, moisturises, smooths and d-frizzes.
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HAIRCARE RITUAL

Finish the Precious routine by sealing, smoothing and protecting the ends for long-lasting softness and shine.

STEP 1

Apply a small amount of Precious Ends to clean, towel-dried or dry hair.

STEP 2

Work through mid-lengths and ends, concentrating on dry or frizzy areas.

STEP 3

Leave in and style as desired for smooth, protected ends.

ORGANIC INGREDIENTS

VEGAN • PARABEN FREE • SULPHATE FREE • GLUTEN FREE

With these pure and gentle ingredients, our haircare routine is safe for you and the environment.

Organic goji berry oil extract is packed with vitamins A, B, and C, along with zinc and antioxidants, helping to nourish and protect hair while promoting strength and shine.

Infused with our nurturing Organic Certified Complex, a rich blend of natural plant extracts and oils packed with essential vitamins and antioxidants.

MORE TO LOVE

AUSTRALIAN MADE & OWNED • CARBON NEUTRAL

  • Seals and protects ends while reducing frizz

  • Helps lock in colour and prevent fade

  • Repairs and protects against heat, sun and chemical damage

RESULTS

In a user trial of 50 females aged 18-50 over a period of four weeks:

99%

Said their ends felt smoother and more hydrated

93%

Noticed reduced frizz and improved shine

94%

Agreed their hair looked healthier and more polished

FAQS

It seals, smooths and protects hair ends while locking in colour.

Yes. Apply a small amount to dry ends to smooth frizz and add shine.

Yes. It helps protect hair from styling and sun exposure.

FULL INGREDIENT LIST

Water (Aqua), Cyclopentasiloxane, Cyclohexasiloxane, Glycerin, Lycium Barbarum (Goji) Seed Oil, Zingiber Officinalis (Ginger) Extract,* Urtica Dioca (Nettle) Extract,* Lavandula Angustifolia (Lavender) Extract,* Rosmarinus Officinalis (Rosemary) Extract,* Thymus Vulgaris (Thyme) Extract,* Aloe Barbadensis (Aloe Vera) Extract,* Althea Officinalis (Marshmallow) Extract,* Prunus Armeniaca (Apricot) Extract,* Equisetum Arvense (Horsetail) Extract,* Cinnamidopropyltrimonium Chloride, Panthenol, Sodium Cocoyl Amino Acids, Potassium Dimethicone PEG-7 Panthenyl Phosphate, Trideceth-6, Dimethiconol, Polyquaternium-37, PEG/PPG-18/18 Dimethicone, Hydrogenated Polydecene, Acrylamidopropyltrimonium Chloride/Acrylamide Copolymer, Fragrance (Parfum), Phenoxyethanol, DMDM Hydantoin. *Denotes Organic Ingredients

discover the beauty of self-care

All of our products are made with nourishing, rejuvenating ingredients that help support the integrity of your hair while enhancing your shower routine into a self-care experience.

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Australian Made & Owned
We are an Australian family owned and operated company.
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Land Waste Plastic Bottles
Our bottles are made from 100% recycled Australian land waste plastic.
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Carbon Neutral
We are the first Australian haircare company to achieve a net zero carbon footprint.