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FIRM HOLD TEXTURE CONTROL

FORMING PASTE

FORMING PASTE

Size

Pure Forming Paste is a versatile styling essential designed to create bold texture and effortless movement that lasts all day. This enriched formula delivers firm yet flexible control, defining curls or building choppy, twisted shapes in shorter styles for a naturally textured, lived-in finish.

Benefits

  • Boss your stubborn hair into place with fibre-like thread.
  • Provides texture and fullness.
  • Suits shorter styles adding shape and pliable hold for all day long manageability.
  • Matt finish.
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STYLING RITUAL

Create bold texture, movement and flexible control with a matte, lived-in finish.

STEP 1

Rub a small amount of Forming Paste between the palms to activate the fibre-like texture.

STEP 2

Work through damp or dry hair, shaping and twisting to create definition, texture and hold.

ORGANIC INGREDIENTS

VEGAN • PARABEN FREE • SULPHATE FREE • GLUTEN FREE

Aqua (Water), Petrolatum, Kaolin, Paraffin Wax, Microcrystalline Wax, Glycerin, Ceteareth 20, PEG-7 Glyceryl Cocoate, VP / VA Copolymer, Oleth-5, Glyceryl Oleate Citrate (and) Caprylic/Capric Triglyceride, Polyquaternium-11, Copernicia Cerifera (Carnauba) Wax, Cera Alba (Bees Wax), Cetearyl Alcohol, Ricinus Communis (Castor) Oil, Polyquarternium-37 (and) Propylene Glycol Dicaprylate/Dicaprate (and) PPG-1 Trideceth-6, Propylene Glycol (and) Diazolidinyl Urea (and) Iodopropynyl Butylcarbamate, Parfum, CI19140.

MORE TO LOVE

AUSTRALIAN MADE & OWNED • CARBON NEUTRAL

  • Delivers firm yet flexible control with a matte finish

  • Adds texture and fullness for defined, styled looks

  • Provides all-day manageability for shorter styles

RESULTS

In a user trial of 50 females aged 18-50 over a period of four weeks:

94%

Said their style held shape all day with flexible movement

91%

Noticed improved texture and fullness without stiffness

87%

Agreed their hair was easy to reshape and restyle

FAQS

Yes. It is ideal for shorter styles needing shape, texture and control.

No. It provides flexible hold with a natural matte finish.

Yes. Use on damp hair for softer control or dry hair for stronger texture and definition.

discover the beauty of self-care

All of our products are made with nourishing, rejuvenating ingredients that help support the integrity of your hair while enhancing your styling routine into a self-care experience.

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Australian Made & Owned
We are an Australian family owned and operated company.
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Land Waste Plastic Bottles
Our bottles are made from 100% recycled Australian land waste plastic.
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Carbon Neutral
We are the first Australian haircare company to achieve a net zero carbon footprint.