BLONDE TONE CARE
FOREVER BLONDE SHAMPOO
FOREVER BLONDE SHAMPOO
Pure Forever Blonde Shampoo is an enriched luxury cleanser infused with Pure’s Organic Certified Complex™, gently cleansing while reducing yellow and gold tones in all blonde hair. A revitalising blend of organic extracts, Pure Complex and Blue Cypress Oil works to tone and moisturise bleached, highlighted, foiled, blonde or grey hair, enhancing brightness, softness and overall colour clarity.
Benefits
Benefits
- Rejuvenates dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling.
- Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair.
- Blue Cypress blue/violet pigments are deposited on the hair shaft eliminating yellow tones.
HAIRCARE RITUAL
Gently cleanse while neutralising yellow and gold tones to keep blonde hair bright, cool and luminous.
STEP 1
Apply Forever Blonde Shampoo to wet hair. Massage gently into the scalp and through the lengths to cleanse and tone.
STEP 2
Leave on for 1–3 minutes, depending on the level of toning desired.
STEP 3
Rinse thoroughly, then follow with Forever Blonde Conditioner for optimal softness and tone balance.
ORGANIC INGREDIENTS
VEGAN • PARABEN FREE • SULPHATE FREE • GLUTEN FREE
With these pure and gentle ingredients, our haircare routine is safe for you and the environment.
Organic shea butter oil is renowned for its regenerative, emollient, and protectant properties, helping to deeply moisturise and strengthen hair while providing a protective barrier against damage.
Organic argan oil nourishes, strengthens, conditions, and moisturises hair, while restoring its natural shine for a healthier, more vibrant appearance.
Organic blue cypress oil, a rare blue essential oil with antibacterial properties, helps soothe and tone while promoting healthy hair growth.
MORE TO LOVE
AUSTRALIAN MADE & OWNED • CARBON NEUTRAL
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Neutralises yellow and gold tones in blonde and grey hair
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Rejuvenates dull blondes while enhancing brightness and shine
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Leaves hair softer, smoother and more manageable
RESULTS
In a user trial of 50 females aged 18-50 over a period of four weeks:
97%
Said their blonde looked cooler and more even in tone
99%
Noticed reduced brassiness after regular use
89%
Agreed their hair felt clean, soft and hydrated
FAQS
Yes. It is suitable for bleached, highlighted, foiled, natural blonde and grey hair.
No. The formula gently cleanses while helping to maintain moisture and softness.
Yes. Adjust the leave-on time depending on how much toning your hair needs.
FULL INGREDIENT LIST
Active Ingredients: Organic Melon Oil, Organic Shea Butter, Organic Agran Oil, Organic Blue Cypress Oil
Other Ingredients: Water (Aqua), Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Cocamide MIPA, Glycol Distearate, Sodium Lauroyl Glutamate, Cocamidopropyl Betaine, PEG-15 Glyceryl Isostearate, Argania Spinosa (Argan) Kernel Oil,* Butyrospermum Parkii (Shea) Butter,* Citrullus Lanatus (Kalahari Melon) Seed Oil,* Callitris Intratropica (Blue Cypress) Wood Oil, Zingiber Officinalis (Ginger) Extract,* Urtica Dioca (Nettle) Extract,* Lavandula Angustifolia (Lavender) Extract,* Rosmarinus Officinalis (Rosemary) Extract,* Thymus Vulgaris (Thyme) Extract,* Aloe Barbadensis (Aloe Vera) Extract,* Althea Officinalis (Marshmallow) Extract,* Prunus Armeniaca (Apricot) Extract,* Equisetum Arvense (Horsetail) Extract,* Cinnamidopropyltrimonium Chloride, Sodium Cocoyl Amino Acids, Potassium Dimethicone PEG-7 Panthenyl Phosphate, Panthenol, Glycerin, Guar Hydroxypropyltrimonium Chloride, PEG-90 Glyceryl Isostearate, Dimethicone, Propylene Glycol, Laureth-2, Citric Acid, Sodium Chloride, Fragrance (Parfum), Phenoxyethanol, DMDM Hydantoin, Coumarin, CI 42090, CI 60730. *Denotes organic extracts
discover the beauty of self-care
All of our products are made with nourishing, rejuvenating ingredients that help support the integrity of your hair while enhancing your shower routine into a self-care experience.
