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COLOUR FADE DEFENCE

COLOUR ANGEL SHAMPOO

COLOUR ANGEL SHAMPOO

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Colour Fade Defence.

Pure Colour Angel Shampoo is an enriched, nourishing anti-fade cleanser infused with Pure’s 100% Organic Certified Complex™. This gentle yet effective shampoo cleanses all colour-treated hair types while helping to preserve colour vibrancy, enhancing shine and supporting a revitalising colour-care ritual grounded in Pure’s organic origins.


Benefits

  • Repairs and soften fragile coloured hair.
  • Illuminates coloured hair and helps fight colour ageing.
  • Prolongs colour and preserves radiance.
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HAIRCARE RITUAL

A colour-care routine with a gentle cleanse designed to protect vibrancy and preserve shine.

STEP 1

Apply a small amount of Colour Angel Shampoo to wet hair. Massage gently into the scalp to break down impurities while nourishing colour-treated hair.

STEP 2

Rinse thoroughly. Repeat if needed for a deeper cleanse.

STEP 3

Follow with Colour Angel Conditioner to lock in colour and softness, then finish with Pure Flourish Leave-In Treatment for lightweight nourishment and protection.

ORGANIC INGREDIENTS

VEGAN • PARABEN FREE • SULPHATE FREE • GLUTEN FREE

With these pure and gentle ingredients, our haircare routine is safe for you and the environment.

Organic shea butter oil is renowned for its regenerative, emollient, and protectant properties, helping to deeply moisturise and strengthen hair while providing a protective barrier against damage.

Organic acai oil extract, native to the Amazon rainforest, is renowned for its powerful antioxidant benefits, helping to protect hair from environmental damage and promote a healthy, vibrant appearance.

Organic mongongo oil offers hydrating, regenerating, and restructuring properties, helping to restore and maintain hair’s moisture, strength, and vitality.

MORE TO LOVE

AUSTRALIAN MADE & OWNED • CARBON NEUTRAL

  • Gently cleanses while helping prevent colour fade

  • Repairs and softens fragile, colour-treated hair

  • Prolongs colour life and preserves radiance

RESULTS

In a user trial of 50 females aged 18-50 over a period of four weeks:

91%

Said their colour looked fresher and more vibrant after continued use

87%

Noticed improved softness without stripping or dryness

91%

Agreed their colour lasted longer between salon visits

FAQS

Yes. It’s designed for all colour-treated hair, including fragile or chemically processed hair.

No. The anti-fade formula cleanses without stripping or dulling colour.

Yes, if needed. A second cleanse helps remove buildup while still protecting colour.

FULL INGREDIENT LIST

Active Ingredients: Organic Acai Oil, Organic Shea Butter, Organic Mongongo Oil.

Other Ingredients: Water (Aqua), Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Euterpe Oleracea (Acai) Fruit Oil,* Butyrospermum Parkii (Shea) Butter,* Schinziophyton Rautanenii (Mongongo) Kernel Oil,* Zingiber Officinalis (Ginger) Extract,* Urtica Dioca (Nettle) Extract,* Lavandula Angustifolia (Lavender) Extract,* Rosmarinus Officinalis (Rosemary) Extract,* Thymus Vulgaris (Thyme) Extract,* Aloe Barbadensis (Aloe Vera) Extract,* Althea Officinalis (Marshmallow) Extract,* Prunus Armeniaca (Apricot) Extract,* Equisetum Arvense (Horsetail) Extract,* Cinnamidopropyltrimonium Chloride, Sodium Cocoyl Amino Acids, Potassium Dimethicone PEG-7 Panthenyl Phosphate, Panthenol, Tocopheryl Acetate, Dimethicone, Glycol Distearate, Glycerin, Polyquaternium-10, Tetrasodium EDTA, Sodium Chloride, Citric Acid, Fragrance (Parfum), Phenoxyethanol, DMDM Hydantoin, Benzyl Salicylate, Alpha-Isomethyl Ionone. *Denotes organic extracts

discover the beauty of self-care

All of our products are made with nourishing, rejuvenating ingredients that help support the integrity of your hair while enhancing your shower routine into a self-care experience.

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Australian Made & Owned
We are an Australian family owned and operated company.
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Land Waste Plastic Bottles
Our bottles are made from 100% recycled Australian land waste plastic.
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Carbon Neutral
We are the first Australian haircare company to achieve a net zero carbon footprint.