WEIGHTLESS VOLUME AND SHINE
UP.LIFT VOLUME SHAMPOO
UP.LIFT VOLUME SHAMPOO
Pure Up.Lift Volume Shampoo is an enriched volumising cleanser designed to condition and thicken fine or flat hair, lifting volume to improve manageability and fullness. Infused with Pure’s Organic Certified Complex™ and Buriti Oil, this revitalising formula helps increase volume while adding natural fullness and shine for a lightweight, energised finish.
Benefits
Benefits
- Makes fine hair come alive.
- High in beta-carotene for shiny, thick hair and healthy scalp.
- Intense hair nutrition, softness and shine.
- Lifts fine hair up and fills it out, hair looks fuller and feels thicker.
HAIRCARE RITUAL
Energise fine or flat hair with a volume-boosting cleanse that lifts, thickens and restores fullness.
STEP 1
Apply Up.Lift Shampoo to wet hair. Massage gently into the scalp and through the lengths to cleanse while building body and volume.
STEP 2
Rinse thoroughly. Repeat if needed for extra lift at the roots.
STEP 3
Follow with Up.Lift Conditioner to enhance fullness, then style with your preferred Pure volumising products.
ORGANIC INGREDIENTS
VEGAN • PARABEN FREE • SULPHATE FREE • GLUTEN FREE
With these pure and gentle ingredients, our haircare routine is safe for you and the environment.
Organic turmeric oil, with its powerful antioxidant and anti-inflammatory properties, helps protect the scalp and hair from environmental damage while soothing irritation.
Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine.
Sunflower Oil is light and easily penetrates deep into the hair shaft and scalp.
MORE TO LOVE
AUSTRALIAN MADE & OWNED • CARBON NEUTRAL
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Lifts and thickens fine hair for fuller-looking results
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Adds softness and shine while improving manageability
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Helps revitalise the scalp for healthier-looking hair
RESULTS
In a user trial of 50 females aged 18-50 over a period of four weeks:
97%
Said their hair looked visibly fuller after washing
93%
Noticed increased volume with lightweight softness
92%
Agreed their hair felt thicker and more energised
FAQS
It is ideal for fine or flat hair needing volume and fullness.
No. It cleanses while maintaining softness and hydration.
Yes. It boosts shine while lifting and thickening hair.
FULL INGREDIENT LIST
Active Ingredients: Organic Buriti Oil, Organic Turmeric Oil, Organic Sunflower Oil
Other Ingredients: Water (Aqua), Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Butyrospermum Parkii (Shea) Butter*, Schinziophyton Rautanenii (Mongongo) Kernel Oil*, Manihot Utilissima (Tapioca Pearl) Root Extract, Zingiber Officinalis (Ginger) Extract*, Urtica Dioca (Nettle) Extract*, Lavandula Angustifolia (Lavender) Extract*, Rosmarinus Officinalis (Rosemary) Extract*, Thymus Vulgaris (Thyme) Extract*, Aloe Barbadensis (Aloe Vera) Extract*, Althea Officinalis (Marshmallow) Extract*, Prunus Armeniaca (Apricot) Extract*, Equisetum Arvense (Horsetail) Extract*, Panthenol, Glycerin, Cinnamidopropyltrimonium Chloride, Sodium Cocoyl Amino Acids, Potassium Dimethicone PEG-7 Panthenyl Phosphate, Tocopheryl Acetate, Dimethicone, Glycol Distearate, Polyquaternium-10, Tetrasodium EDTA, Sodium Chloride, Citric Acid, Fragrance (Parfum), Phenoxyethanol, DMDM Hydantoin, Sodium Benzoate, Coumarin, Methyl Ionones, Gardenia Jasminoides (Gardenia) Fruit Extract. *Denotes organic extracts
discover the beauty of self-care
All of our products are made with nourishing, rejuvenating ingredients that help support the integrity of your hair while enhancing your shower routine into a self-care experience.
