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BLONDE TONE CARE

FOREVER BLONDE CONDITIONER

FOREVER BLONDE CONDITIONER

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Pure Forever Blonde Conditioner is an enriched intensive conditioner infused with Pure’s Organic Certified Complex™, designed to repair while reducing unwanted gold and yellow tones in all blonde hair. A revitalising blend of organic extracts, Pure Complex and Blue Cypress Oil works to strengthen the hair, boost shine and rejuvenate all shades of blonde, supporting brighter, healthier-looking colour with a beautifully refined finish.

Benefits

  • Rejuvenates dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling.
  • Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair.
  • Blue Cypress blue/violet pigments are deposited on the hair shaft eliminating yellow tones.
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HAIRCARE RITUAL

Nourish, repair and neutralise unwanted yellow tones while restoring softness and shine to blonde hair.

STEP 1

After shampooing, apply Forever Blonde Conditioner to clean, damp hair, focusing on mid-lengths and ends.

STEP 2

Distribute evenly using fingers or a wide-tooth comb. Leave on for 1–3 minutes, adjusting timing based on desired toning.

STEP 3

Rinse thoroughly until hair feels soft and smooth.

ORGANIC INGREDIENTS

VEGAN • PARABEN FREE • SULPHATE FREE • GLUTEN FREE

With these pure and gentle ingredients, our haircare routine is safe for you and the environment.

Organic shea butter oil is renowned for its regenerative, emollient, and protectant properties, helping to deeply moisturise and strengthen hair while providing a protective barrier against damage.

Organic argan oil nourishes, strengthens, conditions, and moisturises hair, while restoring its natural shine for a healthier, more vibrant appearance.

Organic blue cypress oil, a rare blue essential oil with antibacterial properties, helps soothe and tone while promoting healthy hair growth.

MORE TO LOVE

AUSTRALIAN MADE & OWNED • CARBON NEUTRAL

  • Neutralises unwanted yellow and gold tones in blonde hair

  • Softens and smooths for silkier, healthier-looking hair

  • Rejuvenates dull blondes while boosting shine and strength

RESULTS

In a user trial of 50 females aged 18-50 over a period of four weeks:

94%

Said their blonde looked brighter and less yellow after use

96%

Noticed softer, smoother hair with improved manageability

93%

Agreed their blonde appeared more refreshed and luminous

FAQS

Yes. It is suitable for all shades of blonde, including highlighted, bleached and natural blonde hair.

No. The blue/violet pigments are balanced to neutralise yellow tones without over-toning when used as directed.

Yes. The conditioning formula helps strengthen and repair blonde hair while improving softness and shine.

FULL INGREDIENT LIST

Active Ingredients: Organic Melon Oil, Organic Shea Butter, Organic Agran Oil, Organic Blue Cypress Oil

Other Ingredients: Water (Aqua), Stearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Amodimethicone, Argania Spinosa (Argan)Kernel Oil,* Butyrospermum Parkii (Shea) Butter,* Citrullus Lanatus (Kalahari Melon) Seed Oil,* Callitris Intratropica (Blue Cypress) Wood Oil, Zingiber Officinalis (Ginger) Extract,* Urtica Dioca (Nettle)Extract,* Lavandula Angustifolia (Lavender) Extract,* Rosmarinus Officinalis (Rosemary) Extract,* Thymus Vulgaris (Thyme) Extract,* Aloe Barbadensis (Aloe Vera Extract,* Althea Officinalis (Marshmallow) Extract,* Prunus Armeniaca (Apricot) Extract,* Equisetum Arvense (Horsetail) Extract,* Cinnamidopropyltrimonium Chloride, Sodium Cocoyl Amino Acids, Trideceth-12, Potassium Dimethicone PEG-7 Panthenyl Phosphate, Panthenol, Tocopheryl Acetate, Glycerin, Propylene Glycol, Cetrimonium Chloride, Citric Acid, Fragrance (Parfum), Phenoxyethanol, DMDM Hydantoin, Coumarin, CI 42090, CI 60730. *Denotes organic extracts

discover the beauty of self-care

All of our products are made with nourishing, rejuvenating ingredients that help support the integrity of your hair while enhancing your shower routine into a self-care experience.

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Australian Made & Owned
We are an Australian family owned and operated company.
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Land Waste Plastic Bottles
Our bottles are made from 100% recycled Australian land waste plastic.
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Carbon Neutral
We are the first Australian haircare company to achieve a net zero carbon footprint.