We offer a luxurious colour range with PPD free, ammonia free or low ammonia formulations that are gentler on hair. Infused with 100% organic extracts andpowerful phytonutrients for unrivalled hair condition and enhanced shine.
The Pure colour range is a fully integrated colouring system. Choose from permanent colour, demi permanent colour, instant tones, lift and deposit colour, creative colour cream, lightening powder, bleach, activators and developers.
Evoke
Evoke Colour is an ammonia free tone on tone hair colour. It will add depth and tone to the hair and will not lift natural or artificial pigment from the hair.
Evolve
Pure Evolve Permanent Colour is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.
Extreme
Extreme Colour is a lift and deposit colour with intense reflects designed for creating the ultimate colour to lift both virgin and artificially colour hair. Extreme conditions as it colours.
Instant Tones
Instant Tones are fast acting, conditioning ammonia free range of intermixable toners, which can also be mixed with Evoke Demi Permanent Clear to further customise your result.
Luminates
Luminates is a deposit only gel demi permanent colour to add depth and reflect. Perfect for high gloss toning over lightened hair.
