Our Story
"At Pure Haircare we are constantly searching forehand taking inspiration from those who we interact with most, the hairdressers and salon owners. The very reason we are, and will continue to be passionate about producing fantastic products and quality service”
LUKE WEBER
Founder/Director
2010 ~ Australian Made & Owned
As a proud family-owned business since 2000, we have been dedicated to supporting salons and hairdressers across the country. Our commitment to sourcing ingredients from within Australia reflects our deep-rooted connection to the local community and our passion for promoting homegrown products.
With a strong family-oriented atmosphere at the heart of our operations, we prioritise building relationships with our customers and suppliers. We believe in fostering a sense of trust and loyalty, which has allowed us to establish long-lasting partnerships within the industry.
Our family values extend beyond our business operations and are reflected in our dedication to sustainability and ethical practices. We strive to make environmentally conscious choices and ensure that our products align with the highest standards of quality and integrity.
By choosing to support a family-owned business like ours, you become a part of our extended family. We are grateful for the opportunity to serve you and look forward to continuing our journey together, providing exceptional products and personalised support every step of the way.
The famous Australian Made, Australian Grown (AMAG) logo is the true mark of Aussie authenticity. It's Australia's most trusted, recognised and widely used 'country of origin' symbol, and is underpinned by a third-party accreditation system, which ensures products that carry the logo are certified as 'genuinely Australian'.
For more than 35 years, the AMAG logo has helped thousands of brands communicate their Australian credentials to consumers; businesses and all levels of government.
2016 ~ Bee Pure
At Bee Pure, we are dedicated to saving the native bees of Australia by creating a natural habitat for them through our innovative initiative.
Our Bee Pure sachets contain a vibrant mix of blue and white Swan River Daisy (Brachyscome Iberidifolia) seeds, carefully selected to provide the perfect food source and natural habitat for our precious native bees.
Simply plant these seeds and witness the growth that will attract and nourish these vital pollinators.
Through our efforts, we have already distributed over 2.3 million bee-friendly seeds, significantly expanding the natural habitat and food sources available to our native bees. The preservation of these bees is crucial for our continued survival, health, and overall well-being. Their invaluable contribution to the environment through pollination is essential for the flourishing of our farms, forests, and gardens.
By supporting the Bee Pure initiative, you are not only helping to safeguard the future of our native bees but also actively participating in the preservation of our ecosystem. Together, we can make a difference and ensure a sustainable and thriving environment for generations to come.
2018 ~ Carbon Neutral
We proudly stand as the first haircare company in Australia to achieve a zero carbon footprint, setting a new standard for environmental sustainability in our industry.
Since 2018, our greenhouse emissions have been independently audited and certified as carbon neutral. We have taken significant steps towards reducing our impact on the environment, including our investment in the Yarra Yarra biodiversity project in Western Australia.
Through this initiative, we have planted over 30,000 native trees, contributing to the restoration and preservation of natural habitats.
Our commitment to sustainability extends to our packaging as well.
Our 100% recycled Australian land waste plastic bottles are manufactured at Australia's first carbon neutral plastics factory, ensuring that even our product packaging has a minimal environmental impact.
We firmly believe that true change begins with behavioural shifts and the implementation of meaningful environmental improvements. By taking control of our ecological responsibility, we have become an industry leader in promoting and practicing environmental stewardship.
At Hairjamm, we are proud to lead the way towards a greener future. Through our actions, we aim to inspire other companies and individuals to prioritise sustainability and become agents of positive change. Join us on this journey as we continue to innovate and pave the path towards a more ecologically responsible future.
2019 ~ Australian LWP Bottles
Since 2019, our company has been committed to using 100% recycled Australian land waste plastic in the production of our bottles. By doing so, we are actively reducing the amount of plastic that accumulates in Australian landfill. We prioritise making environmentally conscious decisions that consider the impact on both the environment and the well-being of people.
Through our innovative circular supply chain, we actively contribute to reducing plastic waste. We take recyclable plastic that would otherwise end up in landfills and employ a process of sorting, shredding, and creating pellets. These pellets are then transformed into our high-quality recycled plastic bottles.
In a world where only 9% of plastic is recycled, our mission is to divert as much plastic as possible from landfills. To date, we have successfully rescued over 40 tonnes of plastic waste, preventing it from polluting our environment.