As a proud family-owned business, we have been dedicated to supporting salons and hairdressers across the country. Our commitment to sourcing ingredients from within Australia reflects our deep-rooted connection to the local community and our passion for promoting homegrown products.

In a world where the demands of the present often blind us to the needs of the future, we’ve embraced our responsibility to drive meaningful change. As the first haircare company in Australia to achieve a zero carbon footprint, we’re proud to set a new standard for environmental sustainability in our industry.

We actively track and reduce our emissions, and support verified climate projects that restore native forests in Australia and protect endangered species and communities in Indonesia’s Rimba Raya Biodiversity Reserve. By retiring certified carbon credits, we help conserve biodiversity, prevent deforestation, and promote sustainable livelihoods, ensuring our commitment leaves a positive impact for generations to come.