SINCE 2000
Australian Made & Owned
As a proud family-owned business, we have been dedicated to supporting salons and hairdressers across the country. Our commitment to sourcing ingredients from within Australia reflects our deep-rooted connection to the local community and our passion for promoting homegrown products.
SINCE 2019
Land Waste Plastic Bottles
Our company is committed to using 100% recycled Australian Land Waste Plastic (LWP) in the production of our bottles. We are actively reducing the amount of plastic that accumulates in Australian Landfills. We prioritise making environmentally conscious decisions that consider the impact on both the environment and the well-being of people.
Land waste plastic refers to plastic waste collected from landfills and coastal areas before it reaches the ocean. We use this recycled material in our packaging.
We partner with local communities and waste management organizations to collect plastic waste within 50km of coastlines and waterways.
The collected plastic is cleaned, sorted, and processed into high-quality recycled material that meets our strict quality standards.
To date, we've diverted over 10 tons of plastic from landfills and prevented it from entering our oceans.
SINCE 2018
Carbon Neutral
In a world where the demands of the present often blind us to the needs of the future, we’ve embraced our responsibility to drive meaningful change. As the first haircare company in Australia to achieve a zero carbon footprint, we’re proud to set a new standard for environmental sustainability in our industry.
We actively track and reduce our emissions, and support verified climate projects that restore native forests in Australia and protect endangered species and communities in Indonesia’s Rimba Raya Biodiversity Reserve. By retiring certified carbon credits, we help conserve biodiversity, prevent deforestation, and promote sustainable livelihoods, ensuring our commitment leaves a positive impact for generations to come.
SINCE 2016
The Bee Project
Protecting Our Pollinators
To date, we have distributed over 2.3 million bee-friendly seeds, significantly expanding the natural habitat and food sources available to our native bees.
We are dedicated to saving the native bees of Australia by creating a natural habitat for them through our Bee Pure initiative.
The Bee Pure Project is a special Pure initiative in support of Australian bees to fight the declining bee population. With this project, we expand the natural habitat and food sources available to our native bees.
