At Pure Haircare, we’re committed to reducing plastic in the best way we know how
– by reusing 100% Australian land waste plastic to package our haircare products.
Pure Haircare are leading the way in implementing this practice.
ECO-FRIENDLY SUSTAINABLE PACKAGING SINCE 2019
Pure bottles are made from 100% recycled Australian land waste plastic.
By doing this we are reducing the amount of plastic that ends up in Australian landfill and promoting a circular supply chain.
LWP – LAND WASTE PLASTIC
This chain takes recyclable plastic and processes it by sorting, shredding and creating pellets that are then used to make our recycled plastic bottles. In doing this, we will be reducing the amount of plastic going to landfill in Australia.
With only 9% of the world’s plastic being recycled, our vision is to divert as much plastic as possible, to date we have rescued 34.6 tonnes of plastic from reaching landfill.
BY REUSING AND RECYCLING OUR PLASTIC, TOGETHER WE CAN REDUCE LANDFILL.
