This company is committed to accountability, transparency and continuous improvement.

We are the first Australian haircare company with B Corp certification, a symbol of our commitment to operating for benefit of people and planet.

Many organisations give misleading information about their environmental impact, often to appeal to customers. While we can’t stop greenwashing, we can use the B Corp logo and certification as a way to show we have committed to transparency, accountability, and making real progress.

B stands for Benefit for all. The B Corp movement aims to change our economic system to positively impact all stakeholders – workers, communities, customers, and our planet.